Swiss quality products and services


SWISS LABEL, the association for the promotion of Swiss products and services, is an association in accordance with Art. 60 et seq. of the Swiss Civil Code.SWISS LABEL's mission is to provide support, in the broadest sense, to brands and labels.

The trademark of SWISS LABEL is the crossbow. SWISS LABEL’s origins date back to 1917 (founding of “Schweizer Woche”). The crossbow is protected in Switzerland and in important export destination countries. As an addition and/or alternative to the Swiss cross, the crossbow is used to represent the Swiss brand. The crossbow stands as a symbol of confidence-building values such as quality, certainty, reliability and solidity - both for companies as well as for consumers: SWISS LABEL members therefore stand out from the competition!

Ruedi Lustenberger officiates as the president; the secretariat is provided by the Swiss Federation of Small and Medium Enterprises (sgv).


100 years of SWISS LABEL

SWISS LABEL is celebrating its 100th anniversary in 2017. The anniversary celebration is being held in the Waldstätterhof Hotel in Brunnen on 8 September 2017. The official invitation and celebration guide was sent out to members and selected guests at the end of May 2017.

Success for Monika Hurschler

Monika Hurschler won first place at the european crossbow championship 2016 in Zurich. SWISS LABEL congratulates Monika Hurschler as her main sponsor for this big success!