Swiss quality products and services

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Verschiebung Generalversammlung SWISS LABEL vom 15. Juni 2020

Die am 15. Juni 2020 in Bern vorgesehene Generalversammlung von SWISS LABEL kann infolge des Coronavirus nicht stattfinden.

Der Vorstand wird gleichentags entscheiden, ob die diesjährige Generalversammlung virtuell noch vor der Sommerpause oder im gewohnten Rahmen im Herbst durchgeführt wird. Wir werden Sie zeitgerecht orientieren und Ihnen die notwendigen Unterlagen rechtzeitig zukommen lassen.


SWISS LABEL: symbolic milestone reached with 1,000 members!

SWISS LABEL, the association for the promotion of Swiss products and services, has been on an upswing since 2018 with 95 new members and has now achieved the symbolic milestone of 1,000 members. Swiss quality, reliability and a clear indication of origin: these are the typical Swiss values SWISS LABEL stands for. With its crossbow trademark, the volunteer organisation is committed to spreading a convincing emblem of “Swissness”.

The re-election of National Councillor Sylvia Flückiger-Bäni to the Executive Board and the celebrations marking the 1,000th member, Porta AG, were the highlights of today’s Annual General Meeting at the Hotel Schweizerhof in Bern. The President also honoured Jacques Vifian, who has been a member of the Executive Board since 2003 and has thus reached the 16-year term provided for in the Articles of Association. After lunch, Hans-Ulrich Bigler, National Councillor and Director of sgv (the umbrella organisation of Swiss SMEs), held a welcome address.

The Annual General Meeting, chaired by former National Councillor Ruedi Lustenberger, quickly settled all statutory matters. At the end of 2018, SWISS LABEL had 996 members, mainly small and medium-sized enterprises from various sectors and regions of the country; from the beginning of January to the end of May 2019, almost 30 new members were added. Executive Director Hélène Noirjean looks to the future with confidence. She noted that attaining this new record number of members reaffirms the success of the crossbow and its meaning. Starting this year, SWISS LABEL will also be represented in the social networks. The crossbow lives on. Long live the crossbow!


Further information

Ruedi Lustenberger, former National Councillor, President SWISS LABEL, phone: 079 211 63 40

Hélène Noirjean, Executive Director SWISS LABEL, phone: 079 394 80 87


SWISS LABEL soon to reach the mark of 1000 members!

Ruedi Lustenberger, President of SWISS LABEL for eight years, was reelected by the General Assembly. St. Gallen National Councillor, Walter Müller, was also confirmed as member of the Executive Board. In addition, canton of Vaud National Councillor, Alice Glauser, who now succeeds resigning Céline Amaudruz from French-speaking Switzerland, Ticino National Councillor Rocco Cattaneo, successor to Federal Councillor, Ignazio Cassis, as well as communications specialist, Rolf Locher, now complete the ranks of the Executive Board of SWISS LABEL. The President noted the success of the 100th anniversary in Brunnen and praised the excellent annual attendance. Tribute was also paid to Ruedi Horber, Executive Director of SWISS LABEL since 2003, and to Urs Wyler, Head of Finance for many years, who are both taking well-deserved retirement. 

At the end of 2017, SWISS LABEL included 935 members, comprised essentially of small and medium-sized enterprises active in a wide variety of sectors and in all the regions of our country. From the beginning of January to the end of May 2018, it already recorded more than 50 new members. Hélène Noirjean, who succeeds Ruedi Horber in the position of Executive Director, has a confident view of the future. She emphasized that the commitment to Swiss quality takes on an ever growing importance in the current economic environment. She intends to give new impetus to SWISS LABEL and to reach the symbolic level of 1000 members by the end of this year.


Additional information:

  • Ruedi Lustenberger, former National Councillor, SWISS LABEL President, telephone 079 211 63 40
  • Hélène Noirjean, SWISS LABEL Executive Director, telephone 079 394 80 87


Federal Council Ignazio Cassis


100 Anniversary of SWISS LABEL


100 years of SWISS LABEL

SWISS LABEL is celebrating its 100th anniversary in 2017. The anniversary celebration is being held in the Waldstätterhof Hotel in Brunnen on 8 September 2017. The official invitation and celebration guide was sent out to members and selected guests at the end of May 2017.


Success for Monika Hurschler

Monika Hurschler won first place at the european crossbow championship 2016 in Zurich. SWISS LABEL congratulates Monika Hurschler as her main sponsor for this big success!


SWISS LABEL would like to congratulate Monika Hurschler for winning the junior Swiss national crossbow championship

Starting this year, SWISS LABEL is the main sponsor of the young crossbow archer, Monika Hurschler from Steinhausen ZG. On 11 and 12 July 2015, she won all of the Swiss championship titles in Wil St Gallen. Swiss junior champion standing, Swiss junior champion Zweistellung and Swiss junior champion kneeling. SWISS LABEL congratulates Monika Hurschler warmly for her outstanding performance and wishes her all the best for her future sporting success with our trademark, the crossbow.